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Wednesday, September 16, 2009

AdWords For Dummies

Howie Jacobson
Publisher: For Dummies
Number Of Pages: 408
ISBN-10 / ASIN: 0470152524

AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software


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The Web Starter Success Guide Edition 2009

Ever had a killer business idea for the Web, but you don t know the
first thing about starting your own company? You re not alone. In
today s Internet driven economy, web based startups are transforming
not just the IT industry, but also the world we live in. And the ability
to dive into your own startup has never been more accessible to anyone.

Like a map for those lost in the quagmire of planning, payments, and
partnerships, The Web Startup Success Guide is your one stop shop for
all of the answers you need today to build a successful web startup in
these challenging economic times. Bob Walsh, author of the landmark Micro
ISV: From Vision to Reality, digs deep into the definition, financing,
community building, platform options, and productivity challenges of
building a successful and profitable web application today.


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Scalable VoIP Mobility Edition October 2009

Today's businesses, big and small, are faced with the large scale restructuring
concerning daily communications. Enterprises are moving from the standard wired
telephony to wired and wireless communication via internet protocol (IP), Wi-Fi
and cellular services.

With the stabilization of these networks and the availability of dual-mode handsets
multimodal voice mobility networks are becoming low cost and highly effective. This
book provides practical advice on breaking down implementation and deployment.

Scalable voice mobility solutions are analyzed and optimized dependent upon
available budget and infrastructure options. The ultimate choice for an
installation could incorporate a variety of networks. The author touches upon
3G+ cellular networks, CDMA 2000, WCDMA, HSPA, and WiMAX radio networks, and
high-level networks including IMS. Security, fixed-mobile convergence, and
emergency services are also considered in this guide for network designers,
managers, and architects. In this title, voice mobility is clearly defined with
an emphasis on implementation across platforms. It includes in-depth discussion
of all wireless technologies including voice over ethernet, Wi-Fi, cellular and
licensed spectrum. Fixed-mobile convergence deployment tactics explained in this

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Operating Systems: Internals and Design Principles (5th Edition),

Hardcover: 832 pages
Language: English
ISBN-10: 0131479547
ISBN-13: 978-0131479548

Product Description
This book covers concepts, structure, and mechanisms of operating systems. Stallings presents the nature and characteristics of modern-day operating systems clearly and completely. Includes major programming projects. Offers step-by-step web support with CD/Rom Resources. A basic reference for those interested in learning more about operating systems; also suitable for self-study.

From the Back Cover
Blending up-to-date theory with state-of-the-art applications, this book offers a comprehensive treatment of operating systems, with an emphasis on internals and design issues. It helps readers develop a solid understanding of the key structures and mechanisms of operating systems, the types of trade-offs and decisions involved in OS design, and the context within which the operating system functions (hardware, other system programs, application programs, interactive users). Process Description And Control. Threads, SMP, And Microkernels. Concurrency: Mutual Exclusion And Synchronization. Concurrency: Deadlock And Starvation. Memory Management. Virtual Memory. Uniprocessor Scheduling. Multiprocessor And Real-Time Scheduling. I/O Management And Disk Scheduling. File Management. Distributed Processing, Client/Server, And Clusters. Distributed Process Management. Security. For product development personnel (Programmers, Systems Engineers, Network Designers, and others involved in the design of data communications and networking products), Product marketing personnel, and Information system and computer system personnel. --This text refers to an out of print or unavailable edition of this title.

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Tocotrienols: Vitamin E Beyond Tocopherols

Hardcover: 324 pages
Language: English
ISBN-10: 1420080377
ISBN-13: 978-1420080377

A New Avenue of Research Beyond Traditional Studies of Vitamin E
In the current literature, more than 95% of all studies of vitamin E are directed toward the specific exploration of the bioactive component a-tocopherol. Until recently, there has been a dearth of research into non-tocopherol vitamin E molecules. A unique resource that examines the newest developments in this area, Tocotrienols: Vitamin E Beyond Tocopherols focuses on the lesser-known vitamin E compound known as tocotrienol.

Explores Treatment Possibilities
Recognized as potent antioxidants, tocotrienols play a role in cholesterol reduction, tumor suppression, reversal of arteriosclerosis and protection of the heart against oxidative stress. Compiling contributions from leading researchers, this book builds upon a recent symposium sponsored by the American Oil Chemists Society. It begins with an overview of tocotrienols, and then examines their sources, chemistry and mechanisms of action. Contributors discuss the uses of tocotrienols in the prevention and treatment of cancer and heart disease, their metabolism and absorption and their potential in the treatment of infectious disease and neurodegeneration, as well as their use as a countermeasure against radiological threat.

For the past 10 years, Professors Ronald R. Watson and Victor R. Preedy have published books on bioactive nutrients and dietary supplements. Professor Watson has been and is currently funded to do research by grants from the American Heart Foundation and the U.S. National Institute of Heart, Lung, and Blood. By gathering the contributions contained in this volume, they have expanded the field of knowledge and forged a new path in disease treatment and prevention.

About the Author
University of Arizona, Tucson, USA King's College, London, UK

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Circumcision and Human Rights

Hardcover: 288 pages
Language: English
ISBN-10: 1402091664
ISBN-13: 978-1402091667

Product Description
"There is hardly a reason to circumcise a little boy for medical reasons because those medical reasons don’t exist," said Dr. Michael Wilks, Head of Ethics at the British Medical Association, who admitted that doctors have circumcised boys for "no good reason."

In the United States, parts of Africa, the Middle East, and in the Muslim world, 13.3 million infant boys and 2 million girls have part or all of their external sex organs cut off for reasons that defy logic and violate basic human rights. Doctors, parents, and politicians have been misled into thinking that circumcision is beneficial, necessary, and harmless.

In Circumcision and human rights, internationally respected experts in the fields of medicine, science, politics, law, ethics, sociology, anthropology, history, and religion present the latest research on this tragedy, as a part of the worldwide campaign to end sexual mutilation. They outline steps for eradicating this abusive practice to enable males and females the dignity of living out their lives with all the body parts with which they were born.

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Sun, Earth and Sky,

Hardcover: 284 pages
Publisher: Springer; 2nd edition (September 6, 2006)
Language: English
ISBN-10: 0387304568
ISBN-13: 978-0387304564

From the reviews of the second edition:
"The second edition follows the first in its approach to topics but has been brought up to date – most especially by reviewing the results from five modern solar spacecraft and from the Sudbury Neutrino Observatory. … I would highly recommend this book to anyone interested in how the Sun works and behaves and how that in turn impinges upon the Earth and our life here." (C. R. Kitchin, Astronomy Now, April 2007)

"Lang’s revision of his first edition … includes significant new material such as results from recent theoretical calculations, spectacular images of the sun from satellites such as TRACE and SOHO, and a clear overview of the apparent solution of the ‘solar neutrino problem.’ … Summing Up: Highly recommended. Lower-division undergraduates through faculty." (T. Barker, CHOICE, Vol. 44 (9), May, 2007)


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